Java Beach
Cafe & Delicatessen

{ Brand Identity, Deli Design }

Role: Lead Designer
Year: 2021
Client: Personal Project

The objective was to create a new intimate look and sustainable packages for Java Beach Cafe that represents the concept of the brand. As well as, creating new items and merch wear.

↳ Objective

Java Beach Cafe is located in a high traffic area for tourist in the  Outer Sunset District, San Francisco, CA. With having such a wide range of travelers and tourists passing through, rebranding the logo to a more friendly, bold, and playful approach was necessary. With this concept, it would match the energy of the tourists that are only making a quick stop through the neighborhood.

↳ Approach


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