MUJI Reform Sustainable Powdered Mixed Latex Paint
{ Brand Identity, Packaging Design }
Role: Lead Designer
Year: 2021
Client: Personal Project
The objective is to create a new product line that showcases the eco friendly and sustainable powered mixed paints. The new product will maintain MUJI’s minimalist philosophy while adding a splash of colors to the product line.
↳ Objective
↳ Approach
MUJI is know for their stationary and minimalistic approach to design. Its (full name: Mujirushi Ryohin) can be translated to no brand, quality goods. Their business model focuses on the utility and pure essence of the product, as opposed to its counter parts that scream for attention.
Reform was a concept that came to mind and made sense to use that idea as a sub brand for MUJI. Reform is another take on re-use, or rejuvenate, fresh and eco. With this system, it allowed us to create a line of sustain product ranging from powdered paint tubs, sachets, to paint swatches.
