Shimano Stella Centennial
Fishing Reel
{ Brand Identity, Brand Systems, Packaging Design }
Role: Lead Designer
Year: 2021
Client: Personal Project
The objective is to create a new sub brand and packaging system to make it more memorable by designing a clever package that can be functional, as well as, being presentable. In addition, to help create brand presence with clothings and accessories.
↳ Objective
Shimano is a popular brand for cycling equipment. Interestingly, some of their technology is also used in their fishing reels now. The most important aspect that stood out was their commitment to quality. Shimano wanted to ensure that their brand remained trustworthy and dependable. As a result, they are recognized as a luxurious brand. This project aimed to develop a special edition fishing reel to commemorate their 100th anniversary, showcasing the precision and craftsmanship that has been the foundation of this company for a century.
↳ Approach
